The Question Every Operator Asks

Is InduroPro
Worth It?

For equipment owners, fleet managers, and auction houses — here is what the numbers, the field data, and real operators say.

Is InduroPro worth it — ceramicized epoxy coating for heavy equipment
The Short Answer

Yes. And the Math Makes It Obvious.

A professional repaint on heavy equipment runs $1,500 to $10,000 or more per cycle. InduroPro is $1,199 for full machine coverage with a 5-year guarantee. For fleet managers it means more machines in the rental pool. For equipment owners it means stronger bids at auction. For anyone running iron outdoors it means less money in the paint shop.

$1,199
17 OZ Kit of InduroPro

Up to 150 sqft. One application day. 5-year guarantee against UV, rust, corrosion, and coating failure.

5 YR
Minimum Guarantee
UV, rust, chemical and corrosion protection
50%
Less Repainting
Over equipment life vs. unprotected machines
30%
Less Downtime
Reduction in equipment downtime over machine life
85%
UV Blocked
Prevents fading and chalking on painted surfaces
JM Wood Auction Company Volvo SD115B InduroPro application
Auction Value. Proven in Montgomery, AL.

What InduroPro Does to a Machine Before It Hits the Auction Block

The Volvo SD115B arrived at JM Wood Auction Company in Montgomery, AL heavily faded. UV exposure had depleted the yellow chassis finish and oxidized all exposed metal surfaces. The front bumper had taken impact damage, leaving pitted metal that required a spray paint coat before InduroPro could be applied over it. Chase and Allen applied two 17oz kits and one 8.5oz kit in a single day. By end of day the machine was tack-free, sealed, and ready for the auction floor. The 5-year guarantee transfers to the next owner.

2.5
Kits used for full machine coverage
1 DAY
Prep, application and cure
5 YRS
Guarantee transfers to next owner
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The Surface Problem Nobody Talks About

What a Machine Looks Like at Auction Affects What It Sells For

Cosmetic wear icon

Buyers Price In Cosmetic Wear Before They Walk Around the Machine

Faded paint, oxidized surfaces, and pitted metal signal neglect regardless of mechanical condition. Bidders factor in repainting costs and dealers discount for appearance before the inspection even starts.

Protecting cosmetics icon

Protecting Cosmetics Almost Always Pays Off at Resale

Industry appraisers and resale guides confirm cosmetic condition affects price. Equipment that looks maintained holds value. Equipment that looks neglected leaves money on the table before the bid even opens.

Close the gap icon

InduroPro Closes the Gap in One Application Day

Restores gloss. Seals oxidized finishes. Protects against the rust, UV, and chemicals that continue degrading surfaces after resale. The 5-year guarantee transfers to the next owner.

Fleet ROI — United Rentals, Saint Rose, LA

The Longer a Machine Stays in the Rental Pool, the More Revenue It Generates

Chris Mason at United Rentals coated three machines with InduroPro: a Generac MDG25 generator, a Genie 45Z boom lift, and a Sullair 185 air compressor. Equipment that does not degrade stays in the rental pool longer, generates more revenue per unit, and costs less to maintain between rentals.

Generac MDG25 generator InduroPro United Rentals
Generac MDG25 Generator
United Rentals — Saint Rose, LA

Coated before entering rental fleet. Full painted surfaces, grill, frame skirt, and axle protection.

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65–75%
Target Utilization Rate for rental fleet profitability 4
Genie 45Z boom lift InduroPro United Rentals
2017 Genie 45Z Boom Lift
United Rentals — Saint Rose, LA

Full chassis and boom arm protection. Sun-faded rental equipment restored and sealed.

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$800/DAY
Cost of Idle Equipment — insurance, depreciation, financing with zero revenue 4
Sullair 185 air compressor InduroPro United Rentals
Sullair 185 Air Compressor
United Rentals — Saint Rose, LA

Full painted surfaces, grill, frame skirt, and axle protection against corrosion.

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40%+
EBITDA Margin — leading rental companies optimize utilization to hit this benchmark 5

4 65–75% utilization target and $500–$800/day idle cost — quipli.com — Equipment Rental Utilization Guide

5 40%+ EBITDA margin through utilization optimization — quipli.com — Equipment Rental KPIs

Yates Industries hydraulic cylinders InduroPro before and after
Before Repaint
Protect What You Have Already Spent

Yates Industries Repaints. Then Seals the Investment with InduroPro.

Yates Industries in Decatur, AL resurfaces and repaints hydraulic cylinders as standard maintenance. These cylinders operate in saltwater environments — one of the most corrosive conditions a metal surface can face. After every repaint they apply InduroPro over the fresh paint, sealing the finish against the saltwater, UV, rust, and corrosion that would otherwise restart the degradation clock. Two 17oz kits. One application day. The repaint is protected for a minimum of 5 years.

2 KITS
Full hydraulic cylinder coverage end to end
5 YRS
Guarantee on every repaint they protect
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Every unprotected machine is money on the table.
Feature by Feature

InduroPro vs. Repainting vs. Ceramics

Feature InduroPro Repainting Ceramic Coatings
Stops Rust & Corrosion Ceramicized epoxy barrier None None
UV Protection 85% UV-blocking formula Fades in 1–2 seasons Gone within a year
Chemical Resistance Fertilizer, acid, brine, harsh chemicals Degrades on contact None
Bonds to Existing Paint No strip required Full sand-down needed None
Back in Service 24 hours 7 days minimum 2–3 days
Cost per Machine From $1,199 per 150 sqft for 5 years $1,500–$10,000+ for 2 years Mid-range
Protection Guarantee Minimum 5 years None 6–12 months typical
Backed by Science
Not Sure What Ceramicized Epoxy Actually Is?

InduroPro isn't a wipe-on ceramic or a repaint. It's a two-part epoxy that chemically bonds to metal and painted surfaces at the molecular level. Learn exactly how it works.

Learn How It Works →

COMMMON QUESTIONS

Is InduroPro Worth It — FAQ

HOW DOES INDUROPRO PROTECT EQUIPMENT RESALE VALUE?

Equipment condition at auction or trade-in directly affects what buyers are willing to pay. Faded paint, oxidized surfaces, and visible rust signal neglect — and buyers price that in before they ever inspect the mechanical condition. InduroPro seals the finish against the UV fading, rust, and corrosion that degrade unprotected equipment over time, keeping the machine looking maintained and holding its value. The 5-year guarantee also transfers to the next owner, which is a tangible asset at point of sale that unprotected equipment cannot offer.

IS INDUROPRO WORTH IT COMPARED TO JUST REPAINTING?

Repainting restores appearance — it does not add protection. From the day a fresh repaint is exposed to UV, moisture, fertilizer, and chemicals, it begins degrading again. You repaint, it fades, you repaint again. InduroPro applied over existing paint or a fresh repaint chemically bonds to the surface and protects it for a minimum of 5 years — at $1,199 for full machine coverage versus $1,500 to $10,000 or more per repaint cycle. The cost difference compounds significantly over the life of the equipment, and InduroPro gets the machine back in service in 24 hours versus 7 days minimum for a repaint to fully cure.

WHAT IS THE ROI ON INDUROPRO FOR A RENTAL FLEET?

The math is straightforward. Healthy rental fleet utilization targets run 65–75%. Every day a machine is out of service for maintenance, repainting, or cosmetic repair is a day it generates zero revenue while carrying costs — insurance, depreciation, and financing — continue to accrue. Industry data puts the cost of idle equipment at $500–$800 per day. InduroPro reduces the frequency and severity of cosmetic degradation, keeps machines looking rental-ready longer, and cuts the repainting cycles that pull equipment from the pool. One application at $1,199 protects the asset for a minimum of 5 years.

CAN INDUROPRO BE APPLIED BEFORE EQUIPMENT GOES TO AUCTION?

Yes — and that is exactly what JM Wood Auction Company in Montgomery, AL did with a Volvo SD115B sheepfoot compactor. The machine arrived faded and oxidized. Chase and Allen applied two 17oz kits and one 8.5oz kit in a single day. The machine went to the auction floor sealed, restored, and backed by a 5-year guarantee that transfers to the next owner. The application adds no meaningful delay — the machine is tack-free in 4–6 hours and ready for light handling within 24 hours.

DOES INDUROPRO WORK ON EQUIPMENT THAT HAS ALREADY BEEN REPAINTED?

Yes. InduroPro bonds directly to freshly painted surfaces without sanding, stripping, or priming. Clean the surface with acetone to remove grease and contaminants, then apply. Yates Industries in Decatur, AL does exactly this — repainting hydraulic cylinders as standard maintenance, then applying InduroPro over the fresh paint to protect the repaint investment. It is one of the most effective ways to use InduroPro: the repaint restores appearance, InduroPro makes it last.

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Protect the Machine. Protect the Price.

Get a personalized quote based on your equipment list, book a call with our team, or order direct. We respond within 1–2 business days on quote requests.

Protect your equipment investment with InduroPro ceramicized epoxy coating