United Rentals Broderson IC-35 — InduroPro Protection Before First Rental | El Dorado, AR
project overview
COVERAGE: FULL COVERAGE
KITS USED: 3 X 17 OZ KITS OF INDUROPRO
LOCATION & APPLICATOR: EL DORADO, AR
THE INDUROPRO TEAM
TYPE OF EQUIPMENT: BRODERSON IC-35 CARRY DECK CRANE
CONDITION: NEW. <1 YEAR OLD
project results: protection where it counts
- 01
NEW MACHINE. PROTECTED FIRST.
The Broderson IC-35 was brand new at application — InduroPro was applied before its first rental, not after years of wear made it necessary.
- 02
HARSH ENVIRONMENT. INDUROPRO READY.
The machine was headed to a demanding rental site. The United Rentals El Dorado team chose InduroPro to make sure the finish arrived protected and left the same way.
- 03
THREE KITS. FULL COVERAGE.
Three full 17oz kits of InduroPro ceramicized epoxy provided complete coverage across every surface of this full-size carry deck crane.
- 04
INVISIBLE PROTECTION IN PLACE.
InduroPro is clear — you cannot see it on the machine. But the UV barrier, corrosion protection, and ceramicized epoxy bond are fully in place from the first day of the first rental.
THE PROTECTION YOU CAN'T SEE IS THE PROTECTION THAT MATTERS MOST.
THE UNITED RENTALS EL DORADO TEAM DIDN'T WAIT FOR THE DAMAGE TO START.
There is a version of this project that does not exist. No before photo of a faded, rusted, chalked machine. No dramatic side-by-side showing what InduroPro reversed. No restoration story. The Broderson IC-35 at United Rentals in El Dorado, AR arrived nearly new, looked great before InduroPro was applied, and looked virtually the same after — because that is what happens when you coat a machine that does not need restoring. It just looks like a clean, glossy crane. The can sitting on the deck in the after photo is the only visible evidence that anything happened at all.
That is exactly the point. The United Rentals El Dorado team knew this IC-35 was headed into a harsh rental environment — the specifics of the site kept confidential — and they made the decision to protect it before the job had any chance to work against the finish. InduroPro ceramicized epoxy is now sealed over every surface of that crane. The UV barrier is in place. The substrate pores are closed. The corrosion protection is active. None of that is visible. All of it is working. And when this machine comes back from whatever it was sent into, the finish will tell the story that the application photos cannot.
THE BEFORE. A MACHINE THAT DIDN'T NEED HELP YET.
INDUROPRO IS PROACTIVE PROTECTION.
The before image of the IC-35 is almost the wrong kind of compelling. The machine is in excellent condition — orange paint sharp and clean, decals intact, no fading, no rust, no surface wear worth documenting. There is nothing wrong with this machine. That is the whole point of what the United Rentals El Dorado team chose to do next.
Most equipment gets protected after someone notices a problem. Fading, rust, chalking — something has to go wrong before the decision gets made. The UR El Dorado team skipped that part entirely. They identified a machine headed into a demanding environment and chose to seal it before a single hour of that exposure accumulated. That decision does not produce a dramatic before and after. It produces a machine that stays protected from day one instead of racing to catch up later.
THE AFTER. FIND THE DIFFERENCE.
LOOKS LIKE THE SAME MACHINE. THAT'S HOW IT'S SUPPOSED TO LOOK.
The after images of the IC-35, shot indoors after application, show a crane that looks polished, deep, and sharp — but not dramatically different from the before. The orange is richer. The gloss is there. The InduroPro can sits on the deck as the only visible proof that something was applied. To anyone who did not watch the application happen, this could pass for a freshly washed machine. That is the thing about coating a new machine with a clear ceramicized epoxy — there is no transformation to document because the surface did not need transforming. What the after images cannot show is what is sealed beneath that gloss. The UV barrier. The closed substrate pores. The ceramicized epoxy bond over every panel, every seam, every surface this crane has. Three kits worth of invisible protection, fully in place, ready for whatever this machine was sent into.
WHY COATING NEW EQUIPMENT IS THE SMARTEST APPLICATION OF INDUROPRO
THE BEST TIME TO PROTECT A MACHINE IS BEFORE IT NEEDS PROTECTING.
Every other project in the InduroPro library starts with a machine that already shows its wear. Faded paint, surface rust, chalking, pitting — visible problems that InduroPro addresses after the environment has already done its work. The IC-35 at United Rentals El Dorado is the exception. It arrived new. It left protected. The environmental damage that would have started accumulating from the first day of that harsh rental is now meeting a ceramicized epoxy barrier instead of bare factory paint. That is a fundamentally different outcome — and it is one that only happens when the decision to protect gets made before the problem starts rather than after it shows up.
For fleet managers making decisions about new equipment, the math on early protection is straightforward. A machine coated before its first rental cycle does not need to be restored after a few years of hard use. It does not accumulate the edge rust, UV fading, and substrate damage that shortens the cosmetic and structural life of unprotected equipment. It stays sharper, longer, at a lower maintenance cost over its full service life. The United Rentals team in El Dorado, AR looked at a brand new Broderson IC-35, identified a demanding job ahead, and chose InduroPro before the job had a single day to change the equation. That is the right call. It just does not make for a dramatic before and after.
INDUROPRO ON NEW EQUIPMENT. PROTECT IT BEFORE THE ENVIRONMENT DOES ITS WORK.
YOU WON'T SEE THE DIFFERENCE, BUT YOUR MACHINE WILL FEEL IT.
InduroPro ceramicized epoxy is a clear coating. On a new machine, in good condition, freshly applied — you cannot see it. That is a hard thing to market and an easy thing to doubt. But the protection is not measured in visual transformation. It is measured in what does not happen to the machine over the years that follow. The UV fading that never starts. The edge rust that never forms. The substrate pitting that never develops. The chalking that never sets in on a finish that has a ceramicized epoxy barrier between it and the sun, moisture, chemicals, and abrasion that would otherwise work on it from the first day of use.
The Broderson IC-35 at United Rentals El Dorado went into a harsh rental environment sealed and protected before a single hour of that exposure accumulated. It did not look different after InduroPro was applied. It looked exactly like what it was — a new machine in excellent condition. The difference will show up later, in what this machine does not look like after years of rental cycling that its unprotected counterparts will show on every panel. Three kits. One application day. Five-year guarantee. The protection is invisible. The results will not be.
InduroPro
View full details
